I’m Janelle. I run Thrive Wellness Systems from Melbourne, Australia, serving wellness practitioners worldwide.
For 12 years, I’ve been obsessed with building automation and systems that actually work. Not the kind that look good in demos but break under real use. The kind that save hours every week, eliminate friction, and grow with your business instead of becoming technical debt.
I only work with body-positive wellness businesses. And I only hire and partner with women. These aren’t marketing decisions—they’re values I can’t compromise on because I’ve seen what happens when we do.
Why Wellness?
A few years ago, I got sick. Really sick. The kind where your life contracts and simple things become impossible.
The wellness practitioners in my life—incredible women, every one of them—gave me my quality of life back. They showed up when conventional medicine shrugged. They listened when doctors dismissed. They treated me like a whole human, not a collection of symptoms to manage.
I wanted to do something good. Something that mattered. Supporting people like that—women building businesses that help people heal, move, breathe, thrive—that’s the work I want in the world.
Why Body-Positive Only?
Here’s the thing nobody talks about: I used to be fat and body-positive. Then I got sick. My body changed. I got smaller.
The commentary has been horrifying.
Suddenly I’m “healthy” (I’m not). Suddenly I’ve “done so well” (I haven’t). Medical professionals who ignored my symptoms when I was fat now take me seriously—not because my symptoms changed, but because my body did.
The prioritization of size over actual health by medical professionals is killing people. Literally. The before-and-after photos, the “wellness” programs that are just diets with better branding, the entire weight-loss industrial complex disguised as health—I cannot support it in good conscience.
I build tech for practitioners who help people heal. Not shrink. Not conform. Not chase an arbitrary number that has nothing to do with wellness and everything to do with oppression.
That’s not negotiable.
Why Women-Led
I only work with women-led businesses. I only hire women for the work that keeps this business running.
Not because it’s trendy. Because it works.
Women listen. They care about context. They don’t mansplain your business back to you or treat your expertise as negotiable. They show up with empathy and precision—two things that shouldn’t be mutually exclusive but somehow are when you hire men.
I learned this the hard way. Suppliers who dismissed women’s expertise. Tech bros who built beautiful things that didn’t actually work. The emotional labor of constantly explaining why accessibility matters or why your retreat bookings aren’t the same as selling shoes online.
Done with that.
Your money is power. Where you spend it matters. Hiring women builds power for women—and that ripple creates real change. Better outcomes, stronger businesses, an ecosystem where women support women instead of competing for scraps.
Values in Action
These aren’t aspirations. They’re how we actually operate.
Integrity First
We act with brutal honesty. If we can’t deliver real value, we say no and point you to someone who can. No upselling fluff, no ghosting, no pretending we know everything. If a project isn’t a fit, we’ll tell you straight and help you find the right path forward. This protects your time, money, and trust—and ours.
Feminist & Fiercely Inclusive
We are unapologetically feminist. We centre women, trans people, queer folks, and everyone in the colourful spectrum of gender and identity. We love trans people—full stop. Every decision, word, and build reflects allyship: inclusive language, accessible design (WCAG basics baked in), zero tolerance for exclusionary bullshit, and active support for marginalized voices in wellness. If it harms or erases, it’s not for us.
Obsessive Craftsmanship
We build websites and systems that are fast (under 2-3 seconds load time where possible), secure (HTTPS always, auto-updates, strong auth, proper permissions, regular monitoring), and joyful to use. No bloated code, no security shortcuts, no “it’ll do” fixes. We obsess over the details that make tech feel like magic instead of a headache—because your clients (and you) deserve better.
Transparency & Humility
When we don’t know something, we say it. Loudly. Then we research properly—test, verify, cite sources if needed—and come back with real answers. No bluffing, no vague “best practices” without proof. We admit ugly truths (yes, sometimes the fix is string-and-bubblegum first), own mistakes, and fix them fast. Trust comes from truth, not perfection.
Smooth & Easy Partnership
Dealing with us should feel effortless. Clear scopes, quick responses, proactive updates, transparent pricing, and systems that evolve without drama. We handle the tech chaos so you don’t have to. If friction creeps in, we call it out and smooth it immediately. Your time is sacred; we protect it.
Results Over Hype
We chase measurable wins: hours saved, bookings recovered, admin killed, revenue leaks plugged. No “transformational journey” speak—just concrete outcomes backed by your real numbers. We fantasize about your next milestone because we’re already mapping the systems to get you there.
Body-Positive Alignment
We only work with weight-neutral / body-positive / anti-diet wellness businesses. No exceptions. We reject weight-loss sales, body-shaming language, and anything that harms people’s relationship with their bodies. Our tech supports healing, activity, happiness, and success—not shrinking or conforming.
Working With Me
What You Can Expect
Honest scoping.
If something’s outside my expertise, I’ll tell you and refer you to someone who can help. Your success matters more than my ego.
No unnecessary meetings.
We work async-first. No Zooms unless genuinely needed. Your time is valuable—I don’t waste it.
Accessibility baked in.
WCAG standards from day one. Not an afterthought, not an upsell. Your clients include disabled people, neurodivergent folks, screen reader users—we build for all of them.
Systems that grow with you.
Whether it’s ongoing partnership or a one-time build, the tech we create is designed to evolve. No planned obsolescence. No “that’s out of scope” surprises.
Someone who gives a shit.
Your wins are my wins. Your milestones become my obsession. When you’re celebrating a launch or a revenue goal, I’m genuinely celebrating with you. This isn’t transactional—it’s relational.
What I Need From You
Clarity on your goals.
Where are you now? Where do you want to be in 6 months? A year? The better I understand your vision, the better I can build systems that support it.
Honest feedback.
If something’s not working, tell me. If I’m explaining things in a way that doesn’t make sense, tell me. Partnership means we both show up honestly.
Commitment to body-positive values.
If your business model includes weight loss, diet plans, or before-and-after transformations—we’re not a fit. That’s not judgment. It’s alignment.
Let’s Build Something That Matters
If you’re a body-positive wellness practitioner building an empire and you’re exhausted from tech that doesn’t work—I see you.
If you’re done explaining your business to people who don’t get it—I get it.
If you want a tech partner who’s genuinely invested in your success, who celebrates your wins, who obsesses over the details so you don’t have to—that’s what I’m here for.
Your next milestone? I’m already thinking about the systems that’ll get you there.